Friday Garments needed a cohesive brand identity to resonate with their target audience, so I started by designing a sleek, modern logo that captured the brand's essence. Next, I developed a complete set of branding elements, including color schemes, typography, and iconography, to ensure consistency across all platforms. For the website, I focused on creating a user-friendly experience with clean navigation and strong CTAs, showcasing the brand’s story and products. Finally, I extended the branding to marketing materials, designing eye-catching social media graphics, email templates, and print materials that reinforced the brand’s message and aesthetic.

I had the privilege of serving as a packaging designer and consultant for a significant project involving Nike, Jordan Brand, and Wheaties. This project was centered around a pop-up shop collaboration with Shoe Palace during Super Bowl 57. The event was aimed at supporting youth athletes in the community. My role entailed creating and advising on the packaging design to ensure it aligned with the brand's image and the event's objectives, contributing to a memorable and impactful experience for the attendees.

The Annie's Homegrown brand needed a Facebook Ad Campaign showcasing their product line of Frozen Macaroni products incorporating their internal brand guidelines. The mission was to convey the message that Annie's Frozen Mac was not only great alone, but could also be a great addition to complete a healthy, great-tasting dinner - from a brand kids already know and enjoy. I created 4 social media ads - designed and filtered to grab the attention of those that had already interacted with the Annie's brand, but had not seen this specific product before.